Integration · Marketing and analytics

Google Analytics 4 — traffic measured against revenue

Daily sessions from GA4 are read into the same database as the orders, so conversion rate and revenue per visitor come from the same numbers.

Direction
In
Connection
Grant access
Note
Read from the GA4 export in BigQuery.

Into Workspace

What Workspace takes from Google Analytics 4

  • Sessions per day

    From the GA4 export to BigQuery.

  • Conversion rate

    Orders over visits, from the same rows.

  • Revenue per visitor

    Sales set against the traffic that brought them.

How Google Analytics 4 is connected

  1. Pick the system

    Under Integrations in Workspace, with the fields Google Analytics 4 needs.

  2. Grant access

    You grant access to your Google Analytics 4 account, and Holio ties it to your company. No keys to paste.

  3. First sync

    The history is mirrored in, and from then on a sync job of its own keeps it current. A stop shows on Sync health before it shows in the numbers.

Do you use Google Analytics 4?

We show what Google Analytics 4 looks like in Workspace, in a demo with your own setup.

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